Bella Vista A&P
Marketing Report
Jan-Aug 2023
Brand Promise
If you love the outdoors, there is no better place to stay and play in Northwest Arkansas than Bella Vista.
step 1
Build
Awareness
Let people know who we are and what we offer.
1
step 2
Drive
Traffic
By driving highly targeted traffic.
2
step 3
Tell
Stories
To memorable, sharable, stories that people can relate to.
3
While competing directly with...
Bentonville
Fayetteville
Rogers
$3.4M
$4M
$885K
Website Traffic
March 1 - Sept 12 2023 (Since conversion to GA4)
Last 90 days v Previous Period
YouTube
Sept 21 2022 - Sept 12 2023
Mar 1 2022 - Sept 12 2023
Facebook & Instagram
Jan 1 - Aug 31 2023 (Blue Line) v Jan 1- Aug 31 2022 (Grey Line)
Radio Advertising
Promotion Highlights
It Takes a Village Campaign
This campaign drives traffic to It Takes a Village video series.
Trail Town Episode 2 Campaign
This campaign drives traffic to Episode 2 of the Trail Town Series.
City of Bella Vista Fireworks Promo
This promo drove traffic to the City of Bella Vista Fireworks web page.
Golf Fore Charity Promo
This promo drove traffic to the Bella Vista POA Golf Fore Charity web page.
Happy Days of Summer Campaign
This campaign drives traffic to the Discover Bella Vista website.
Summer Family/Getaway Campaign
This campaign drives traffic to the Discover Bella Vista website.
Little Sugar MTB Race Tour
Collaboration between Lifetime, Trailpilot, and The Ride Series.
Summer in Bella Vista Series
Collaboration with Arkansas State Tourism and CJRW.
